If your job is supporting franchisees, or if you manage those who do, you’ll love this year’s Conference program. It’s innovative, it’s fresh and it features the highest calibre presenters and mentors who will will share proven strategies for adding value in the field. You’ll leave inspired with a heap of actionable strategies.
Recent FRI research has shown mature and multi-unit franchisees now control over 50% of the franchising sector — and they have more sophisticated support expectations.
To help your operations team keep up with this trend, the conference program will especially focus on how to add value to different types of franchisees.
No matter how experienced you are in franchising, if your role involves working with franchisees, you will get enormous value from participating in this year’s Conference:
The Certified Franchise Executive Program (CFE) is an excellent initiative by the FCA to encourage the ongoing professional growth of franchise executives. This event is CFE accredited so you'll get 200 credits for attending.
Antarctic Expedition Leader
Orange Leaf Yoghurt (USA)
Franchise Relationships Institute
Franchise Relationships Institute
We are excited this year to have attracted a particularly distinguished team of world-class experts and franchisor mentors, all committed to sharing their experience and helping you find new and better ways to add value in the field.
Franchise psychologist, Greg Nathan, will share seven key findings from FRI's latest research into what mature franchisees want from a franchisor support team. These findings are based on data collected from hundreds of franchisees and franchisor executives. Expect to gain fresh, practical insights into what franchisors can do to keep their more experienced franchisees engaged.
Listen and learn from Australia’s most popular female speaker, Rachael Robertson, as she draws on her experience as a leader in the world’s toughest workplace — Antarctica. Rachael’s message is highly relevant for field managers and franchise operations executives. She will explain why respect trumps harmony, and share four powerful techniques for maintaining trust when leading franchisees through change.
Geoff Goodman is one of the most respected franchise operations guys in the USA today and was the most popular presenter at last year’s Franchise Operations Conference. So we’ve asked him back! Since becoming CEO of Orange Leaf Yoghurt he has been leading the 300 strong franchise network through a major change program. Hear what has worked over the past 12 months and learn from Geoff’s extensive experience.
Harcourts CEO of Victoria, Sadhana Smiles, will share how she has led her franchise network to be the most profitable and largest real estate group in the State with some of the highest franchisee satisfaction ratings we have seen. All this without a dedicated field operations team! Sadhana is a former Victorian Telstra Business Woman of the Year, author of People Power and Founder of Links Fiji, a not-for-profit focused on improving the health of Fijian rural communities.
One way to learn how to add value in the field is to ask franchisees what they want. This panel will feature four very different franchisees — a rookie single unit franchisee, a mature single unit franchisee, a small multi-unit franchisee and a large multi-unit franchisee. Be ready to gain a fresh perspective “direct from the horses mouth” on what works, what doesn’t and why.
Nicole Howlett Commercial Manager, Bakers Delight
Bakers Delight have one of the most sophisticated financial benchmarking processes in the world. Nicole will share how the franchisor team use the transparent sharing of data by 600+ franchisees to create a truly performance driven culture. She will also demonstrate how potential financial problems are detected and addressed.
Mark Van Der Zypp Regional Manager, Boost Juice Bars (Retail Zoo)
Michael is a highly experienced franchisor executive, having led hundreds of franchisees in senior roles with several leading brands. In this case study he will share the techniques and processes used by Retail Zoo to ensure multi-unit franchisees are properly prepared for expansion and are receiving the right type of support.
Julie O’Shea Founder, Colour Me Happy
Prior to starting a unique consultancy that brings fun and warmth into business, Julie was the highly respected National Operations Manager of Hairhouse Warehouse, leading over 140 franchisees. In this mentoring session Julie will share her insights on leading, supporting and motivating franchisees in personal and financial crisis.
John O’Brien CEO, Poolwerx
John O’Brien is one of Australia’s most respected franchisor executives. As Founder and CEO of Poolwerx he has led the company to be twice named Australia’s Franchisor of the Year, successfully expanded the brand into the USA, and has been inducted into the elite Franchising Hall of Fame. John will share some significant business and personal lessons from his franchising career and take your questions on what it takes to survive and thrive as a franchise leader.
Chris Caldwell CEO, Lenard’s Chicken
Chris is a seasoned franchisor executive who leads from the front. He was General Manager of Bakers Delight for 6 years and has recently taken the reins at Lenard’s Chicken. In this mentoring session Chris will share his insights on how to maintain credibility with mature franchisees by focusing on what matters to them in a way they can relate to.
Brett Spinks Vice President of Sales, Pandora
When a franchise network clocks up 10 consecutive quarters of same-stores sales growth over 20% you'd want to know how they did it. Brett is responsible for the sales budget of over 400 stores. In this case study he will share how Pandora has developed a culture of collaboration that delivers exceptional performance.
Bridget Blake National Franchise Operations Manager, Endota Spa
Bridget has been leading and coaching franchise field teams for over 15 years, most recently with endota spa. She has also experienced first hand the stresses of running her own franchise. In this mentoring session Bridget will share tips for managing up, managing difficult franchisees and handling the unique pressures associated with the field management role.
The round tables are always popular. And this year YOU will decide the topics!
Round tables provide an opportunity for everyone to contribute their experience and learn from each other. This year we will send out a pre-conference survey asking you to share your biggest challenges and we will create the round table topics around your responses.
To maximise the professional development opportunities created by the Conference, we are also offering a choice of Masterclasses the day before, on Wednesday May 11th. These are conducted by Australia’s leading experts in the fields of franchising finance and relationship management. These Masterclasses represent exceptional value as part of the extended Conference and Masterclass package.
The Conference is coming up quickly on May 12th. Book places for your team now.
Our Venue is the Pullman Hotel 65 Queens Road, Albert Park, Melbourne. You can book accommodation for interstate participants by phoning the hotel direct on (03) 9529 4300.
Your Conference investment includes:
|Conference Only||Conference and Masterclass Package|
|1–4 people from the same organisation||$595 per person||$995 per person|
|Team of 5+||$565 per person||$945 per person|
|Team of 9+||$535 per person||$895 per person|
$10 from every Conference registration will be donated to Links Fiji to help their important work rebuilding communities devastated by Cyclone Winston. www.linksfiji.com
The Franchise Relationships Institute reserves its right to restrict registrations to this event. The Franchise Relationships Institute reserves it right to modify this program should the need arise.