This workshop has now finished

Give Your Support Office Team the
Skills to Create Happy Franchisees

This cost-effective workshop has been carefully designed to equip people in franchisor Support Office roles with important skills to enhance franchisee satisfaction.

Now is the perfect time to invest in this type of training because data from FRI’s latest research shows franchisees as a group are feeling more in conflict with their franchisors, less cared for by their Support Office teams, and less likely to recommend their business to prospective franchisees.

The Culture of Franchising workshop will show participants how to reverse this trend by understanding what franchisees want, and how to deliver this in an effective, empathetic manner.

The convenient, morning format delivers a fantastic return on time and investment, enabling your team to be back at work after lunch with a new set of skills and a renewed sense of purpose. Even your most seasoned franchisor staff will come away with new insights and skills.

An important part of the course is the discussions and sharing of ideas between people from different brands, and the quality take home materials.

Participants will learn:

  • The various stages of the franchisee lifecycle
  • The psychology of healthy franchise relationships
  • What franchisees want and need from their franchisor
  • Tips for diffusing difficult situations and conversations
  • How to avoid the common mistakes that frustrate franchisees
  • How to get franchisees to willingly comply with important policies
  • How to maintain a respectful, empathetic relationship under pressure

These workshops are led by FRI’s team of experienced franchising experts who have deep, real world knowledge of how to effectively support franchisees. This is why FRI’s programs consistently receive over 90% participant satisfaction ratings.

Group of participants at a Culture of Franchising Workshop
Interact with quality people from other brands

Workshop Dates and Venues

Brisbane August 19th
9am to 1pm
The Park Hotel
551 Wickham Terrace, Spring Hill
Melbourne August 21st
9am to 1pm
The Views
200 The Boulevard, Port Melbourne
Sydney August 23rd
9am to 1pm
Vibe Hotel
111 Goulburn Street, Sydney

You’ll be in great company!
Make sure your brand is represented

Here’s just a few of the brands participating…

List of logos of franchises already coming to the workshops.

Background to the Workshops

The Report from the Parliamentary Inquiry Into Franchising, and ongoing negative media, have raised questions about how well franchisors are meeting the business and emotional needs of their franchisees. We believe the obvious solution to many of the criticisms levelled at the sector is to provide practical, quality training for the people who support franchisees.

While field managers and senior executives are often exposed to franchise-specific training on how to manage the complexities of the franchise relationship, most Support Office staff are left to work things out for themselves. And they can sometimes find themselves baffled at how to deal with demanding or stressed franchisees.

This workshop will give your Support Office Team the confidence and understanding they need to create happier franchisees, protect your brand’s reputation, and gain greater satisfaction from the important work they do.

Group of participants at a Culture of Franchising Workshop
Your staff will come away with new insights and skills

Who Should Attend

  • Franchisor staff who interact with franchisees and are mainly based in the Support Office environment.
  • Heads of departments or supervisors of people who deal with franchisees as part of their work.
  • Franchisor executives responsible for HR, franchise relationships, engagement and organisational culture.

Note: While field consultants and area managers are welcome, we have other programs more targeted to this role.

What Participants Say

“Loved it. Fabulous presenters. And the evaluation tools have helped me to assess where I can improve. I am leaving feeling 10/10!” Kerri Metter, Ella Bache

This program highlights all the right areas to look at. And it was great chatting shop with the other participants.” Andrew Gow, Anytime Fitness

“Very educational content, delivered to the point and with great energy. Extremely useful.” Melina Pizza, La Porchetta

“A really well thought out program, delivered in a fun, refreshing way. Got lots of great information and learning.” Kirsty Meli, KX Pilates

“Great session — well organised and presented. Spot on with regard to creating a healthy culture.” Steve Hanson, Think Done Consulting

“Love that we can take home the learning materials to refer back to. I thought I knew what my franchisees want, but I still learned lots.” Danie O’Connor, Ready Steady Go Kids

What You Get

The Culture of Franchising workshop has been accredited by the Franchise Council of Australia for 80 CFE education credits.

We are limiting places in each workshop so we can maintain an interactive, high quality learning environment.

Please don’t delay in registering. FRI’s events often book out early. As you will see, we are running the workshop in Brisbane, Melbourne and Sydney.


$295 per person (incl GST), which includes morning tea and everything listed above.

Idea: Grab a “six pack” and send six of your team for $1,680. This is just $280 a person (incl GST).

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