We all know conferences are good for the franchising soul. They bring franchisors and franchisees together to share ideas and recommit to each other and the brand. And the knowledge gained often helps franchisees to revitalise and leave with a better understanding of why they joined the group and what they need to focus on. Yet there is often resistance by franchisees to attend conference.
A recent question on a LinkedIn Franchise Executive forum asked why franchisees hate conferences. There were around 21 comments. I asked Alexis Tramacchi from our team to summarise the responses. The most common reasons were, too much chest pounding or preaching from franchisor executives; a lack of interesting, practical information that could help franchisees to be more successful; and the cost and hassle of leaving their business to get there. What also emerged from the forum posts were the following 11 very sensible suggestions that franchisors had found useful in overcoming these blocks.
In summary, when franchisors involve franchisees in the planning and execution of their conference, and deliver relevant, useful information in an engaging format it becomes an event everyone can be passionate about and take ownership of. Thanks Alexis for this useful summary. And by the way, we do a lot of work for our clients in the design and delivery of sessions at their conferences. So give us a call if you’re looking for practical, engaging sessions that focus on improving franchisee performance and satisfaction.
Until next time,
Greg Nathan
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