“A perfect balance of stories and information.” This participant comment summed up the mood from FRI's Bricks & Clicks Franchisor Forum where 60 franchisor executives and 11 leading omnichannel experts came together to share information and insights. The case studies by CEOs and CMOs from leading brands, including Kwik Kopy, endota spa, Howard’s Storage World, JAX Tyres and The Laser Group, were particularly insightful and one of the most popular aspects of the program.
Overall satisfaction for this event was 86%, with 93% of participants saying they achieved their objectives for attending. In particular people said they appreciated:
- Learning and engaging with other franchisor participants
- Short sharp fast moving sessions
- The case studies, workshops and practical focus of discussions
- The program ran on time and was well organised
If you were unable to attend but want to know what happened, you’ll find information, photos and a range of useful resources here.