Greg Nathan was a guest speaker at SILMO, an international exhibition for the Optometry Industry, held in Sydney on 9–11 March 2017. The focus of the presentation was on how to make your franchise work for you. The optometry industry has been transformed in recent years by franchising groups and cooperatives, where independent optometrists join groups to be more competitive.
Greg provided ideas on what optometrists can do to get the most value from their franchise system and what head office support people need to do to add value.
FRI would like to thank the Optometrists Association for sponsoring FRI’s involvement.