These pocket prompters are the same size as a standard business card and will fit easily into a wallet.

Each card contains fourteen powerful strategies that create profitable partnerships — seven for franchisors on one side and seven for franchisees on the other:

Strategies For Franchisees

• Set specific goals that motivate you — and review them regularly.
• Use your franchisor’s expertise to help your business achieve its true potential.
• Communicate concerns by focussing on your specific needs and solutions.
• Commit to the business and take responsibility for its performance.
• Enjoy your work and deal with everyone in a pleasant manner.
• Support your brand — maintain high standards of presentation and service.
• Share ideas with other franchisees and participate in meetings and conferences.

Strategies For Franchisors

• Show strong leadership and be clear on your mission, values and goals.
• Understand your franchisees’ aspirations and provide them with useful support.
• Communicate regularly with franchisees and consult them on significant issues.
• Commit quality time to listening to franchisees’ ideas and concerns.
• Enthuse others through your positive example and your “can do” attitude.
• Stick to your commitments and be fair in your dealings.
• Seek to improve franchisee profitability through constant innovation.

These Pocket Prompters are ideal for handing out to existing or prospective franchisees. (Hint: keep a supply in your pocket or wallet.)