By viabrand posted March 26, 2019

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7 Ways to Keep Franchisees Optimistic

5 February 2021
We are delighted to welcome John Cooksey to the FRI team as our new CEO. John will work with our Founder, Greg Nathan, to continue FRI’s important work fostering the creation of profitable partnerships in the global franchising sector. John’s background in international franchising with Yum! Brands, and his psychology qualifications make him an ideal fit … Continue reading 7 Ways to Keep Franchisees Optimistic
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Franchisors are primarily in the people business so we thought these tips from a recent Australian Psychological Society Conference in Perth would be of interest. We were proud to be invited to also share our work in the franchising sector at this conference.
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8 Evidence-based Tips to Drive the ACE Mindset

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The ACE Mindset is a concept FRI developed to measure the extent to which franchisees will Advocate a franchise opportunity to others, Commit to reinvest in their business, and Engage with network strategies and activities. Franchisees with the ACE Mindset are easier to work with and deliver better business results.
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Managing Franchisees Through Crises

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Having successfully navigated the COVID crisis, the franchising sector is now facing its toughest test since the great financial crisis of 2008. Our research indicates we have entered a dangerous period for small business viability, and franchisees are calling out now, more than ever before, for support to maintain their margins, motivation, and momentum.
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